“The scientific method is objective. The application of the scientific method is NOT objective,” says today’s guest, Heather Krause of We All Count. This is the heart of data equity, the concept that unexamined, unconscious decisions we make around data, analytics, and science can have unequal impacts and even result in inaccurate or misleading findings. It isn’t about getting rid of data or giving up on science. Data equity is about strengthening our science and our data by becoming conscious and transparent with the decisions at every level – and opening the door to the possibility of different decisions.

She has built an extraordinary company around her passionate mission of bringing our unconscious decisions into the light. We All Count offers training, support, and resources to anyone looking to improve their data equity.

What You Can Do

Get Social

Talk about data equity to yourself, then with your friends and colleagues. Discuss the choices you’re making, or the choices you see around you. What other possibilities could there be?

Stop and Think

Set a recurring reminder throughout your day, and every time it goes off, ask yourself, “What choice am I making now?” No judgment, no change, just notice.

Heather Krause, PStat, is a data scientist with 20+ years in the field. She’s a cross-sector thought leader in data equity issues. She works on government, social sector, education, and corporate data projects. Her first company Datassist Inc. works globally with national governments, trans-national corporations, and the largest players in the NGO space. Her cutting-edge approach to project design, data collection, analysis, reporting and visualization have placed her in high demand as a project lead, a crisis consultant and a speaker on the subject of data equity. 

How Heather would put it: “I’m someone with the curse of having seen too much and the privilege of getting to do something about it. If you’re like me, you might not put too much stock in degrees and institutions and awards when it comes to equity. The best thing I can say about myself is that I really, really care about data and I really really care about people. I want my kids (and my dogs) to live in a world where they’re not afraid of data, where they feel like their data is valued and most importantly that they themselves are valued. It breaks my heart to hear stories where data isn’t solving problems but is causing injustice.”

Check out We All Count

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Additional Resources:
Additional Resources:

We All Count has a Data Equity framework that outlines the seven domains in which we make decisions. Read the details on the steps Heather outlined in today’s episode. Heather also recommended the work of Abigail Echo-Hawk, the Chief Research Officer of the Seattle Indian Health Board.



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